Joey VanPelt

Where technical mastery meets intentional beauty, creating confidence for those who seek artistry without compromise.

The Journey

Fifteen years of devotion to the art of transformation

Beauty, in its truest form, is an act of revelation—not reinvention. For fifteen years, this has been the philosophy guiding every brushstroke, every consultation, every moment spent with those who trust their most important days to artistry that honors who they already are.

The journey began at the Aveda Arts & Sciences Institute of Seattle, where the foundations of technique met the philosophy of intentional beauty. Certification as a MAC Makeup Artist deepened the craft, while licensure as a professional cosmetologist established the expertise to work across every medium of transformation. But credentials, while essential, tell only part of the story.

What truly defines this work is understanding that makeup is not a mask—it's a mirror held up to confidence, to joy, to the quiet assurance that comes from looking in the mirror and recognizing the best version of yourself staring back.

From intimate adventure elopements on Pacific Northwest cliffsides to grand luxury weddings, from editorial work that pushes creative boundaries to soft glam that feels like second skin, each client receives the same level of attention, the same bespoke approach, the same commitment to excellence that has defined this practice from the beginning.

Foundation of Excellence

Credentials built on dedication

Licensed Cosmetologist

Fully certified with comprehensive training in advanced beauty techniques and professional standards

Certified MAC Makeup Artist

Professional certification from one of the industry's most respected and innovative beauty brands

Aveda Graduate

Arts & Sciences Institute of Seattle, where artistry meets holistic beauty philosophy

15 Years Experience

A decade and a half devoted to perfecting the craft of bridal and editorial beauty artistry

Rooted in the Pacific Northwest

Based in the breathtaking Skagit Valley, this practice serves discerning clients throughout Washington and beyond. From Seattle's urban sophistication to the San Juan Islands' natural elegance, from mountain elopements to vineyard celebrations, the artistry travels wherever beauty and intention converge.

The Pacific Northwest's dramatic landscapes demand makeup that photographs flawlessly in any light—soft morning fog, golden hour radiance, or the deep shadows of old-growth forests. Every technique is refined to meet this standard, ensuring you look stunning not just in person, but in every photograph that becomes your legacy.

Beauty belongs to everyone

This is a practice built on the fundamental belief that artistry should be accessible, affirming, and celebratory of every person who walks through the door. Regardless of age, size, gender identity, skin tone, ability, or background—if you're seeking a luxury beauty experience that honors exactly who you are, you belong here.

Inclusivity isn't a buzzword or an afterthought. It's woven into every aspect of this work: from maintaining an expansive shade range to creating comfortable, affirming consultations to ensuring every client feels seen, valued, and celebrated throughout their beauty journey.

Yes, that means everyone.

Areas of Artistry

Specializing in moments that matter

Adventure Elopements Luxury Weddings Micro Weddings Theme Weddings Soft Glam Boudoir Editorial Eccentric & Unconventional

The philosophy

True luxury isn't about excess—it's about intention. It's about the consultation that takes the time to understand not just what you want to look like, but how you want to feel. It's about products chosen specifically for your skin, your style, your vision.

It's about the quiet confidence that comes from working with someone who has spent fifteen years perfecting their craft, who understands that your wedding day, your photoshoot, your celebration deserves nothing less than absolute excellence.

This is beauty as it should be: refined, intentional, and entirely yours.

Ready to begin?

If you're seeking a luxury beauty experience that combines technical mastery with genuine care, that honors your vision while elevating it, that transforms important moments into unforgettable ones—let's create something extraordinary together.

Book Your Experience